Hello! I'm Samantha — a digital performance marketer grounded in customer centricity, fast iteration, and a growth mindset based in Northern California. For the past 4 years, I have curated and implemented marketing strategies to drive growth for start-ups and strategic planning in business transformations for six different companies in the healthcare, wellness, wine, and public policy industries.
In my most recent roles, I have partnered with business owners, executives, and directors to ensure messaging and branding are integrated across the marketing funnel to optimize every aspect of the business. Through market research and data analysis, I aim to certify business success through continuous testing and iteration, process improvement, and problem solving.
I recently earned my Masters in Business Administration from the University of California, Davis Graduate School of Management. While in business school, I concentrated my studies in Marketing, Entrepreneurship & Innovation, and Leadership but my education doesn't stop there. I am willing and able to grow my skillset to meet the mission/task at hand and have done so already as a digital marketer based on the unique needs of my clients. My partners have yielded positive results in areas such as revenue growth, cost savings, and increased capacity for their organizations.
View my resume, see my core services, explore a few case studies and connect with me on Linked In.
I'm also a lot of FUN!
When I'm away from my laptop, I love to be outdoors. I enjoy hiking, camping, kayaking, golf, wine tasting, cycling, and running. So far, I've finished 1 full marathon, 5 half-marathons, and countless other races and relays with friends.
I also enjoy spending time with family and friends, keeping up with my yoga & meditation practice, dancing and discovering great new restaurants.